Jean Reyes is a seasoned marketing and brand strategy leader with more than 25 years of experience in leading global FMCG and direct-selling companies in the Philippines and Asia-Pacific region. She earned her degree in Business Economics from the University of the Philippines Diliman and has built extensive expertise in consumer insights, strategic brand management, and business growth across local, regional, and global markets. Throughout her career, Jean has led various categories including beauty, personal care, food and wellness, home care, fashion accessories, and gifts. She has held leadership roles in renowned companies such as Avon Cosmetics, Universal Robina Corporation, NutriAsia, Inc., and SCPG, where she contributed significantly to brand development, innovation, portfolio management, and sustainable business growth. Currently, she serves as Brand & Strategy Director of Consumer Asia Vibe, Inc., where she continues to drive impactful marketing strategies and brand transformation initiatives.