Programs

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Trade Marketing

Learn the intricacies of trade marketing and its critical role in aligning marketing strategies with retail execution. This course covers everything from developing trade promotions to managing retailer relationships and optimizing in-store visibility.

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Shopper Marketing

This course delves into shopper marketing, focusing on understanding and influencing consumer behavior at the point of purchase. Learn to design marketing strategies that enhance shopper experiences and drive sales.

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Brand Management

Explore the strategic art of building and managing brands in this comprehensive Brand Management course. Learn how to develop a brand strategy, influence brand positioning, manage brand portfolios, and execute compelling brand campaigns that resonate with consumers.

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Channel Marketing Management

Dive into the world of channel marketing and learn how to effectively manage and optimize marketing channels to enhance brand visibility and sales. This course covers strategies for selecting the right channels, fostering partnerships, and creating channel-specific marketing initiatives.

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Digital Marketing and Ecommerce Management

Gain a deep understanding of the digital marketing landscape and e-commerce management through this dynamic course. Learn about online marketing strategies, e-commerce optimization, and digital customer engagement to drive online sales and brand presence.

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Key Accounts Management

Explore advanced strategies for managing key accounts in this comprehensive course designed to enhance relationships with high-value clients. Learn about account planning, negotiation tactics, and creating bespoke solutions for key customers.

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