News
Brand Management Bootcamp June Schedule
Course Description: Explore the strategic art of building and managing brands in this comprehensive Brand Management course. Learn how to develop a brand strategy, influence brand positioning, manage brand portfolios, and execute compelling brand campaigns that resonate with consumers. Course Outline: Day 1: Brand Strategy Development Introduction to Brand Management. Understanding Brand Identity and Positioning. Self-Paced Learning: Readings on Brand Equity Concepts. Day 2: Consumer Understanding and Insight Generation Techniques for Consumer Research. Translating Insights into Brand Strategies. Live Online: Discussion on contemporary consumer behavior trends. Day 3: Brand Communications and Campaign Management Crafting Effective Brand Messages. Multi-channel Brand Campaigns. Self-Paced Learning: Case Study Analysis. Day 4: Brand Performance and Health Monitoring Metrics for Brand Success. Tools for Brand Health Tracking. Live Online: Interactive Session on Analyzing Brand Metrics. Day 5: Future Trends in Brand Management Emerging Trends and Digital Influence on Brand Management. Building Brands in a Digital World. Live Online: Group Activity on Future Brand Strategies. Objectives: To understand the strategic framework of brand management. To apply consumer insights to brand positioning and marketing strategies. To master the creation and execution of brand campaigns. Who Should Attend: Brand Managers Marketing Managers Product Managers Advertising Professionals Duration: 5 sessions, each 3 hours (online via Zoom) Benefits: Strengthen brand management capabilities. Improve brand positioning and equity. Enhance strategic thinking in brand management. Boost personal and professional growth in marketing.
Read More
Trade Marketing Bootcamp May Schedule
Course Description: Learn the intricacies of trade marketing and its critical role in aligning marketing strategies with retail execution. This course covers everything from developing trade promotions to managing retailer relationships and optimizing in-store visibility. Course Outline: Day 1: Introduction to Trade Marketing Understanding the Role of Trade Marketing. Aligning Trade Marketing with Brand Strategy. Self-Paced Learning: Key concepts and history of trade marketing. Day 2: Trade Promotion Management Designing Effective Trade Promotions. Evaluating Promotion Performance. Live Online: Case study analysis on successful promotions. Day 3: Retailer Collaboration Strategies for Effective Retailer Engagement. Joint Business Planning Essentials. Self-Paced Learning: Best practices in retailer collaboration. Day 4: In-Store Execution and Merchandising Best Practices in Merchandising Techniques. In-Store Marketing Innovations. Live Online: Simulation of in-store setup and strategy planning. Day 5: Analytics and Decision Making in Trade Marketing Using Data to Drive Trade Decisions. Future Trends in Trade Marketing. Live Online: Workshop on data-driven trade marketing strategies. Objectives: To understand the fundamentals of trade marketing and its importance in the retail sector. To design and execute impactful trade promotions and in-store strategies. To develop collaborative strategies with retailers for mutual growth Who Should Attend: Trade Marketing Managers/Officers/Specialists Sales Managers Key Account Managers Distributor Managers in FMCGs, pharmaceutical companies, and other B2B model companies. Duration: 5 sessions, each 3 hours (online via Zoom) Benefits: Gain insights into effective trade marketing strategies. Enhance skills in managing trade channels and executing promotions. Improve trade marketing performance evaluation techniques. Boost personal and professional growth through enhanced marketing skills.
Read More
Key Accounts Management April Schedule
Course Description: Explore advanced strategies for managing key accounts in this comprehensive course designed to enhance relationships with high-value clients. Learn about account planning, negotiation tactics, and creating bespoke solutions for key customers. Course Outline: Day 1: Introduction to Key Accounts Management Understanding the Importance of Key Accounts Identifying and Categorizing Key Accounts Self-Paced Learning: Reading on account management theories Day 2: Strategic Account Planning Developing Account Plans Aligning with Client Goals and Objectives Live Online: Workshop on crafting an account plan Day 3: Building and Maintaining Relationships Relationship Management Techniques Handling Account Crises Self-Paced Learning: Role-play scenarios on managing account challenges Day 4: Negotiation Skills for Key Accounts Advanced Negotiation Tactics Creating Win-Win Situations Live Online: Simulation of a negotiation scenario Objectives: To master the art of key account management. To develop tailored strategies that cater to the needs of major clients. To negotiate effectively to create win-win outcomes. Who Should Attend: Key Account Managers Sales Managers Business Development Managers Client Relationship Managers Duration: 5 sessions, each 3 hours (online via Zoom) Benefits: Improve key accounts management skills. Enhance relationship building and strategic planning. Optimize key account performance. Advance personal and professional growth in sales and management.
Read More