Course Description:
Explore the strategic art of building and managing brands in this comprehensive Brand Management course. Learn how to develop a brand strategy, influence brand positioning, manage brand portfolios, and execute compelling brand campaigns that resonate with consumers.

Course Outline:
Day 1: Brand Strategy Development
Introduction to Brand Management.
Understanding Brand Identity and Positioning.
Self-Paced Learning: Readings on Brand Equity Concepts.

Day 2: Consumer Understanding and Insight Generation
Techniques for Consumer Research.
Translating Insights into Brand Strategies.
Live Online: Discussion on contemporary consumer behavior trends.

Day 3: Brand Communications and Campaign Management
Crafting Effective Brand Messages.
Multi-channel Brand Campaigns.
Self-Paced Learning: Case Study Analysis.

Day 4: Brand Performance and Health Monitoring
Metrics for Brand Success.
Tools for Brand Health Tracking.
Live Online: Interactive Session on Analyzing Brand Metrics.

Day 5: Future Trends in Brand Management
Emerging Trends and Digital Influence on Brand Management.
Building Brands in a Digital World.
Live Online: Group Activity on Future Brand Strategies.

Objectives:
To understand the strategic framework of brand management.
To apply consumer insights to brand positioning and marketing strategies.
To master the creation and execution of brand campaigns.

Who Should Attend:
Brand Managers
Marketing Managers
Product Managers
Advertising Professionals

Duration: 5 sessions, each 3 hours (online via Zoom)

Benefits:
Strengthen brand management capabilities.
Improve brand positioning and equity.
Enhance strategic thinking in brand management.
Boost personal and professional growth in marketing.