Course Description:
Learn the intricacies of trade marketing and its critical role in aligning marketing strategies with retail execution. This course covers everything from developing trade promotions to managing retailer relationships and optimizing in-store visibility.

Course Outline:
Day 1: Introduction to Trade Marketing
Understanding the Role of Trade Marketing.
Aligning Trade Marketing with Brand Strategy.
Self-Paced Learning: Key concepts and history of trade marketing.

Day 2: Trade Promotion Management
Designing Effective Trade Promotions.
Evaluating Promotion Performance.
Live Online: Case study analysis on successful promotions.

Day 3: Retailer Collaboration
Strategies for Effective Retailer Engagement.
Joint Business Planning Essentials.
Self-Paced Learning: Best practices in retailer collaboration.

Day 4: In-Store Execution and Merchandising
Best Practices in Merchandising Techniques.
In-Store Marketing Innovations.
Live Online: Simulation of in-store setup and strategy planning.

Day 5: Analytics and Decision Making in Trade Marketing
Using Data to Drive Trade Decisions.
Future Trends in Trade Marketing.
Live Online: Workshop on data-driven trade marketing strategies.

Objectives:
To understand the fundamentals of trade marketing and its importance in the retail sector.
To design and execute impactful trade promotions and in-store strategies.
To develop collaborative strategies with retailers for mutual growth

Who Should Attend:
Trade Marketing Managers/Officers/Specialists
Sales Managers
Key Account Managers
Distributor Managers in FMCGs, pharmaceutical companies, and other B2B model companies.

Duration: 5 sessions, each 3 hours (online via Zoom)

Benefits:
Gain insights into effective trade marketing strategies.
Enhance skills in managing trade channels and executing promotions.
Improve trade marketing performance evaluation techniques.
Boost personal and professional growth through enhanced marketing skills.